For more than three decades, J.D. Power and Associates has been conducting research to understand customer behavior by developing research methodologies and metrics that are the standard for measuring quality and customer satisfaction in numerous industries worldwide. The firm measures customer satisfaction using standardized proprietary methodologies that can be compared globally, across market.

The Asian base of J.D. Power and Associates is J.D. Power Asia Pacific. The offices in Tokyo and Singapore conduct studies in nearly all countries in Asia. The firm contributes to the advancement of companies, as well as entire industries, in countries and regions throughout Asia.