J.D. Power and Associates, the corporate parent of J.D. Power Asia Pacific, was established in California in 1968 to measure customer satisfaction in the automotive industry. Today, J.D. Power and Associates is an international marketing information firm specializing in customer satisfaction research, training, and consulting services in numerous industries including automotive, information technology, telecommunications, utilities, airlines, hotels, healthcare, home building and finance.

Understanding consumers today is more difficult than ever before. Rapid development of global information networks has greatly impacted consumer perceptions and expectations, as well as their knowledge about products and services. Companies cannot succeed in this global marketplace without accurately understanding the needs and behavior of their customers.

How do you find out what consumers expect from products and services? You ask them. It is this "Voice of the Customer" (VOC) input that can lead your company to success. Our customer satisfaction research measures the experiences and perceptions of your customers and turns this data into actionable information to support your business initiatives.

We hope that the range of services that J.D. Power Asia Pacific can provide will help you to better understand your customers and manage your business.

J.D. Power III
Founder of J.D. Power and Associates