Syndicated research provides feedback on individual
company performance relative to the competition, allowing
companies to understand how they perform from their customers' point of view.
These self-funded studies are conducted in various industries,
and results are publicly announced to help consumers make
better decisions. Many companies use the study results as
management tools because they are confident that the information
is unbiased and directly reflects the views of their customers.
Syndicated research assists a company
to:
･
Determine its position in the industry
with regard to customer satisfaction
･
Understand factors that contribute
to customer satisfaction
